In recent year the education scene has changes considerably. From the point of view of educational institutions, it has become extremely competitive. Every institution tries to attract the best students available to the courses they offer and the students are spoilt with choices. For the institutions, the student is a potential customer so a CRM is crucial for them to facilitate their ‘customers’ and understand what the students are looking for. A good CRM system can help the institution understand the following regarding the students:
- What are the responding students’ social economic background?
- What are the student’s past academic achievements?
- How many of them have shown interest in a specific course?
- Do they have any suggestions or feedback?
The CRM enables the institution to deal with specific students and clear their doubts. If the CRM is integrated with the ERP, it becomes very easy for the institution to import the data relating to the admitted students to the ERP system. As the data is already there, it is imported smoothly accurately to the academic system. The date between the CRM and the ERP stays consistent.
Integrating a customer relationship management (CRM) system with an enterprise resource planning (ERP) system can offer a range of benefits for educational institutions. Here are some potential benefits:
- The integration between the CRM and the ERP improves the Institution’s efficiency and productivity between the student acquisition, student admission and the academic process.
- Integrating the CRM and the ERP system improves the student experience with the institution and improves the chances of future acquisition through student referrals.
- The CRM creates a good database regarding the student behaviour and helps the institution plan better for course design and student acquisition in future.
- And last but not the least, it reduces costs by eliminating manual entry of data and the subsequent chances of error and error correction.
Overall, integrating CRM with ERP can help educational institutions to improve their operations, better understand their students, and enhance their overall performance. shikshaERP is here to help you!
